However, if you're serious about selecting the best retail store managers, then fill out the following form (bold fields are mandatory) and click 'Submit'. Your information kit will be e-mailed to the address you provide below.

(Questions about your privacy? Your Privacy and Security)

As always, anytime you have a question, comment or concern, I would appreciate hearing from you.

Have a DYNAMIC day!

As always, anytime you have a question, comment or concern, I would appreciate hearing from you.

Have a DYNAMIC day!

To send me your comments, questions or concerns, please fill out the following information (bold fields are mandatory) and click 'Submit'.

Your information kit will be e-mailed to the address you specified.

If you have any questions, please feel free to contact us at any time.

Fred Berni
President, Dynamic Performance Systems Inc.
North America: 1-800-719-9993
Overseas: +1-416-201-0202
e-mail: fred@DynamicPerformanceSystems.com

At Dynamic Performance Systems, we want you to feel free to explore our web site without any concern about your privacy.

WE DO NOT:

This month's article is contributed by long time reader Bryon Stephens, V.P. Franchise Development for Big Boy Restaurants International Llc.

JULY 1999 ISSUE

excerpted from "OPPORTUNITY KNOCKS"

(The Truth About Canada's Franchise Industry)

Published by Prentice Hall Canada
1995

Published in "THE GLOBE AND MAIL - Canada's National Newspaper" July 9, 1999

Recruits wanted: entrepreneurs need not apply

JOHN SOUTHERST
Special to The Globe and Mail

Imagine you could meet hundreds of franchisees. Now name the personal characteristics you believe would separate the dynamos from the duds.

Most franchise recruiters would probably agree with you if you listed words such as entrepreneurial, hard-driving, outgoing and customer-centred. But for the most part, you would be wrong.

A study initially conducted in 1996 for franchise consultants Dynamic Performance Systems Inc. of Toronto -- and since replicated in about 20 franchise systems -- has challenged conventional ideas about recruiting ideal franchisees.

Published in "The H R Reporter"
August 9, 1999 issue

People factor critical to franchise success

BY JOEY GOODINGS

SELLING franchises is like selling anything else: as long as the customer has the money, that’s all that matters.

Wrong. A bad franchisee can cost a company dearly in legal fees and damage a brand name’s reputation, and a growing number of firms are taking the time to ensure that franchisees have the right soft skills for success.

Published in The Hamilton Spectator - February, 1995

Fred Berni believes he has a better way.

His company, Dynamic Performance Systems, provides franchisors with a tool to find out what their franchise candidates strengths are and what potentially weak areas could use more attention during training before a franchise is obtained, he says.

Published in "THE GLOBE AND MAIL - Canada's National Newspaper"

If you're 'entrepreneurial,' forget franchises"

Thinking about buying a franchise? It's a thought that occurs to many a wage slave: "I'm really the entrepreneurial type. A franchise is a quick way in."

But the first mistake is thinking that entrepreneurs and ideal franchisees have much in common.

Reprinted from "THE FRANCHISE VOICE - The Official Newsletter of the Canadian Franchise Association - April 1993

IN SEARCH OF THE
PERFECT FRANCHISEE

The foundation of success in franchising is selecting the right franchisees- but the odds of finding the perfect candidate for every location are about as good as winning the lottery.

Fred Berni is helping Canadian franchisors improve the odds through the use of 'profiling' tools that provide a scientific analysis of franchisee candidates.

NEW ‘LEADING-EDGE’ FRANCHISEE SELECTION TOOL PREDICTS TOP PERFORMERS MORE THAN NINE TIMES OUT OF 10

A new selection tool to help franchisors find the most suitable franchisees can predict which candidates will have ‘above-average’ yearly sales more than nine times out of 10, says Fred Berni, President of Dynamic Performance Systems Inc.

Published in "FOOTWEAR FORUM - Voice of the Canadian footwear industry" on October 8, 1993

Who makes a good franchisee? An individual who is people-oriented, enterprising and who enjoys working within set parameters. "What most franchisors need is an intrepreneur," says Fred Berni of Dynamic Performance Systems, Toronto, Ont.

"IN MY OPINION"

By David Kilby

To Be Or Not To Be
- A Franchisee

Reprinted from the February 1997 issue of Successful Franchising

Mr. David Kilby
Vice president of Franchise Development
Cousin’s Subs.

Published in "Franchise New Zealand" magazine in the summer 1999/2000 issue

USA Today says: "A successful franchise centers on attitude"

Franchise New Zealand - Choosing High-Performing Franchisees

Successful Franchising - To Be Or Not To Be - A Franchisee

FOOTWEAR FORUM - If you build it, they will come

FOR IMMEDIATE RELEASE:

Are you a franchisor? Are you interested in learning more about effective franchisee selection?

Using cutting edge statistical techniques evaluating thousands of successful franchisees, we've identified the 7 common characteristics all successful franchisees have in common. Franchisees included in this study came from organizations as diverse as automotive aftermarket, QSMs, and quick printers.