Effective Benchmarking for Superior Franchisee Performance

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Effective Benchmarking for Superior Franchisee Performance

Effective Benchmarking for Superior Franchisee Performance features:

What one thing would most franchisors change about the early years of running their business as a franchise? They would pay closer attention to the type of people they selected as franchisees. Why? Because it is the people in the system, and not the system itself that really defines how successful a franchise will be.

One of the main reasons that top franchise organizations succeed is because they recruit and retain the right people for their franchise opportunity. The best franchisors look for ways to eliminate, or at least reduce, personal bias and subjective criteria from the selection process.

This e-book lays out:

  1. Why benchmark?
  2. Some flawed methods that salespeople will try to sell you.
  3. The difference between "benchmarking" and "validating".
  4. Finding The Difference Between Good And Below Average Performers
  5. The importance of sample size.
  6. What Performance Variables to Consider For A Valid Study
  7. Your Benchmark Checklist and
  8. Sample Franchisee Evaluation Criteria
For a free preview, including a list of chapters, click here.

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